Thursday, February 23, 2012
   
Latest News
Komli acquires Aktiv Digital......
Welcome to Aktiv Digital
Aktiv Digital was established in 2007 with the opening of its Singapore headquarters.

Within three years it has established itself as the most accessible touch-point for the purchasing of online media for branding, lead generation and acquisition based objectives.

Aktiv has met the demands of the Asia Pacific market with a multi-channel solution that includes representation of high profile sites, channels for targeting by audience type, performance buys based on acquisitions targets, email and mobile offerings.

With the largest pan-regional network in Asia through it’s Singapore, Hong Kong, Philippines, Malaysia and China offices, Aktiv counts many of the region’s leading advertisers as clients.

With a consolidated technology solution and peerless customer service, Aktiv Digital provides market leading online solutions for publishers, advertising agencies and advertisers alike.






Mobile instant messaging cost telcos US$14 billion worldwide in 2011 - Ovum
2/22/2012 10:35:00 PM Campaign Asia - Digital - News
MELBOURNE - Thanks to the increasing popularity of data-based messaging or social messaging, mobile operators lost an estimated US$14 billion in SMS revenues last year, according to technology analyst firm Ovum.
Unilever appoints R/GA to global deodorant brief
2/22/2012 8:04:00 PM Campaign Asia - Digital - News
GLOBAL - Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand.
JWT and Levi's Denizen brand launch 'reality show' road trip
2/21/2012 10:58:00 PM Campaign Asia - Digital - News
ASIA-PACIFIC - Levi Strauss is sending six young explorers, chosen via a social-media casting call, on a worldwide trek to exotic locales on behalf of its Denizen apparel line in a YouTube reality-show format conceived along with JWT Hong Kong and Shanghai.
DeNA mobile gaming platform sets sights on 10 million Korean consumers
2/21/2012 10:04:00 PM Campaign Asia - Digital - News
ASIA-PACIFIC - Tokyo-based DeNA and Daum Communications of Korea have announced the launch of Daum Mobage, a local version of DeNA's social-gaming platform.
Carlsberg Breweries awards regional project to Euro RSCG
2/20/2012 10:25:00 PM Campaign Asia - Digital - News
KUALA LUMPUR - Carlsberg Breweries has handed Euro RSCG a major digital and experiential project, following a competitive pitch against two other agencies.
BBH offers game developers a taste of the Chupa Chups action
2/17/2012 10:49:00 PM Campaign Asia - Digital - News
ASIA-PACIFIC - BBH, global agency of record for Perfetti Van Melle lollipop brand Chupa Chups, is set to launch what it's calling a new business model for the industry, in which it gives game developers seed money and the brand's intellectual property in exchange for a cut of the revenue from any games they develop.
'No one is a new-media expert': Digital entrepreneur Ash Singh
2/17/2012 2:13:00 AM Campaign Asia - Digital - News
HONG KONG - Ash Singh, managing director of Interactive.SG and founder of a just-launched cross-media platform called The Angel's Gate, threw down some provocative challenges for traditional advertising agencies and brand managers in a talk presented by the Richard Ivey School of Business here Wednesday.
Twitter Updates