Aktiv Digital Publisher FAQs

Our products & services »
Aktiv Target »
Aktiv Premier »
Our Advertisers »
Advertising Guidelines »

Aktiv Digital » For publishers » Publisher FAQs »

Publishers Frequently Asked Questions

What is Aktiv Digital?

Aktiv Digital is a publisher driven advertising network. It is part of Aktiv Group a wholly owned subsidiary of DGM Holdings Pte Ltd, partof DGM Holdings PLC. Aktiv Digital is driven to becoming the largest independent advertising network whilst representing top branded Advertisers.

How do I contact Aktiv Digital?

Aktiv Digital can be contacted at:
Level 18 Republic Plaza II
9 Raffles Place
Singapore 048619
t: +65 6823 6806
f: +65 6823 6866
e: interested@aktivdigital.com

How do I sign up with Aktiv Digital and what are your terms?

Please make sure that your Site meets these qualifications before you apply, as we DO NOT automatically approve any Websites by speaking directly with your Channel Manager, or emailing channelmanager@aktivdigital-sg.com

Does Aktiv Digital only do business with companies in Asia Pacific?

No, Aktiv Digital will work with companies from all over the world. Particularly Europe, South Africa.

What is CPM?

Cost-per-mille, also known as cost-per-thousand impressions.

What is CPC?

Cost-per-click.

What is CPA?

Cost-per-action. Also referred to as cost-per-sale or cost-per-lead.

What is Rev Share?

Revenue Share is when a Publisher pays a percentage of the total sales generated as a result of running adverts on a Network or a Website to Aktiv Digital for generating, handling and delivery the advertising campaigns.

How long does it take to be approved for the Aktiv Digital network?

Since the Aktiv Digital Channel Management team carefully review all Websites before approving them, this process can take up to five business days.

What are the Aktiv Digital payment terms?

Aktiv Digital will pay premier publishing partners net-30 every month, for the previous month, regardless of if we have received payment from our Advertisers.

How do I get help from Aktiv Digital on running advertising offers on my Site?

The Aktiv Digital team pride ourselves on this point and do everything possible to teach you how to best increase your Website's monthly revenue. Simply contact your assigned Channel Manager and they will assist you.

What are your methods for approving advertisers?

All Advertisers must go through a pre-qualification process. This includes the Aktiv Digital team reviewing the ad creative, checking the click through URL and making sure the user experience is good one. All ads are tested “in situ” by using our pre campaign launch view facility. If there is any doubt, your assigned Channel Manager will send a screen grab and check that you are happy. All publishers have the right to refuse or red flag any campaign.

Does Aktiv Digital gather personally identifiable information about Website users?

No. For details please see our Privacy Policy.

Where can I login to view impressions, revenue and eCPM?

You can login at www.aktivdigital.com with your username and password. If you have lost this login information, please email your Account Manager and they will be more than happy to send that information your way.

Can I run Aktiv Digital ads on my website's forum pages?

While we do allow our publishers to run our tags on forum/chat room based pages, we don't recommend this. The reason is that sometimes forum/chat rooms get out of hand, and some of the user generated content might not be appropriate for our advertisers. If most of your traffic does come from Forums and/or Chat Rooms, please contact your assigned Channel Manager.

Can Aktiv Digital fill my International traffic?

Yes! While Aktiv Digital is a regional Ad Network in Asia Pacific, our other global offices can help with monetising traffic from countries within Europe and South Africa with paid advertisements. Do you have unsold traffic from France, maybe from Canada, or what about Australia or China? If you do, let your Channel Manager know.

What does Aktiv Digital do?

Put simply, we aggregate billions of advertising impressions across hundreds of publishers into easily accessible media packages for advertising agencies and clients.

In Asia Pacific we already provide access to over 3 billion advertising impressions and 43 million individuals every month. These can be accessed on a country by country and/or a packaged basis.

What makes Aktiv unique?

We have a clear sales proposition that we don’t think can be matched by any other current operator in Asia Pacific:

The largest network capacity in Asia Pacific
Transparent, simple, engaging and flexible campaign building systems
Market beating booking, tracking and accountability software
One point of contact for the broadest range of blind vertical properties with demographic targeting
Highly competitive, best value market prices
Exceptional client service

Are there other network sales houses in the region?

There are other online sales houses, but we differ in our approach. Local users spend most of their time on international sites, where Aktiv’s strength lies. Aktiv Digital’s priority is to deliver inventory that meets the clients planning brief:

Geographical location
Format preference
Exposure – total advertisement impressions
Editorial environment
Target audience – profile and reach
Campaign period
Campaign budget

Many other sales houses provide access to publisher’s sites, but they cannot deliver the technology which offers the flexibility to advertisers to target the correct audiences, review and improve their campaign whilst it’s in progress.

We offer guarantees that we will deliver the number of page impressions that you have requested to the target audience that you have identified. We also offer the flexibility to track, manage and alter the campaign (by changing creative or media) whilst it’s in progress. This way we ensure those impressions are delivered in the most effective way possible.

Unless specifically requested we don’t offer slots on a tenancy basis, as this doesn’t guarantee that the client reaches the right target audience the right number of times. Even a homepage event rarely delivers efficient coverage of large audiences. We focus instead on delivering a return upon investment.

Couldn’t we approach the publisher and buy directly?

Of course you can, and we also provide the ability to buy hand-picked sites as part of our ‘Premier’ service.

However, our experience tells us that reaching the right target audience in the right environment is the most effective way of using the internet. In this case it would be better to buy a range of finance sites targeting the right audience, than to buy one finance site reaching all their users in potentially the wrong demographic, or the wrong location.

Aktiv creates economies of scale by acquiring substantial inventory across a wide range of relevant sites. We can then pass on these economies of scale through an attractive price to our advertisers.

Can we identify the sites we’re appearing on?

Aktiv achieves the best pricing by delivering campaigns across many sites of particular editorial focus. Our categories include:

Automotive
IT & Telecommunications
Homes & Property
Jobs & Recruitment
Men & Sport
Music & Entertainment
News & Current Affairs
Finance
Shopping & ecommerce
Travel
Women & Family
Games
Youth

Many of our publishers are happy for us to tell you if your campaign appears on their site. Other publishers prefer to keep ‘network’ sales separate from their premier offerings, and ask us to provide their inventory on a ‘blind’ basis.

You can still optimise the campaigns and sites you like, as they are referred to as sites ‘A’ or ‘B’ etc.on your feedback.

Essentially the more restrictions the advertiser places on the campaign the higher the cost rises. If you only want to buy one named site then we’d lose the price benefits of a network sale, and you’d achieve the same prices as if you’d bought directly.

How does the pricing system work?

Aktiv operates an indexed pricing system.

The lowest unit cost campaign you could buy would target all adults, across the network using a standard banner. This is described as the ‘floor’ price. It’s quoted in ‘cost per thousand’ impressions and may vary dependent upon seasonality or supply & demand.

All other prices vary as a multiple of this depending upon the following criteria:

Banner size
Target audience
Vertical site category
Advance booking

Dependent upon your campaign the price can be obtained from your account manager, who can also make recommendations on how to use your budget most effectively.

How does the reporting system work?

Our reporting system is called Helios IQ, and offers significant advantages to many other systems in use, including large scale systems like DoubleClick or Atlas.

In brief it offers:

Instant web access with external log-ins and bang up-to-date campaign data
Campaign summary & website performance – available in 1 click
Real-time 24/7 reporting
Banner delivery options – e.g. random, in sequence, by weight
Audience targeting options – e.g. demographic, geo-local, day part timing
Charting functions an customised ROI reports
Helios is OWA, IAB and BPA approved, ensuring the data centres are audited for accuracy

For each campaign you’ll get a log-on URL and a passcode. In conjunction with your account manager you’ll be able to see exactly what you campaign is achieving and discuss ways to improve it.

Does the reporting system work alongside other providers?

We recommend that your campaigns are served using Helios. We specifically use fewer servers than other tracking services to increase reliability and accountability – and hence the return on investment for the advertiser.

You can use other campaign servers if you wish (and add tracking code for Helios), but the details are much slower to obtain than through Helios directly, sometimes by as much as 48 hours. Helios could deliver hourly reports if requested. This can limit your flexibility in optimising the campaign.

We recommend 3rd party ad servers are used for specific campaign that involve uniqure rich media creative e.g. streaming video using eyeblaster or Tangozebra ad platforms. This way, all reports are uniform to your requirements.

I’ve heard a lot about CPA, is this available?

There are many payment metrics discussed for online campaigns, they include:

CPM (Cost per thousand)
CPC / CPL (Cost per click / Cost per lead)
CPA (Cost per acquisition / Cost per action)

These metrics are often described as ‘performance based payment’.

At Aktiv we are firm believers in performance based payment, and like all good managers we recognise how important it is to target both ourselves and our partners to enhance those elements that we can influence.

For Aktiv Digital media network campaigns we recognise that the first stage of performance based payment is delivering on the page impressions that you request. It’s not a guarantee that all online publishers can deliver. That’s why our sales network provides full tracking and accountability.

For advertisers that make use of Helios technology and allow us to integrate tracking code into their online sales sites we can also follow activity all the way through to conversion.

However, from a media network perspective both click through rate and purchase are governed by factors over which we have little influence: for example the nature of the product, the promotional offer, the creative, seasonality and, competitor activity. We consequently feel that it would be unfair in this sense to have media ‘performance based payment’ based on these metrics.

Hence we don’t offer CPC or CPA deals on media, but we do offer the most trackable, accountable, flexible and optimise-able CPM campaigns in Asia Pacific.

Our sister company DGM do offer performance payment methods that include CPC payment elements for high performing ‘search’ campaigns.

We also have ‘affiliate’ networks operating elsewhere around the world that we may be able to implement in Asia Pacific before the end of 2007. These are networks of publishers who agree to promote products on a CPA basis – sometimes these are dedicated search engines or retail-based media sites. Affiliate networks use our dedicated technology for tracking and paying publishers.

However, in order to structure this activity well, it’s critical that advertisers run highly accountable and well tracked media campaigns first, to gain an insight into what CPA levels are likely to appeal to advertiser and publisher alike….!

What kind of ROI can I measure?

In the simplest example, imagine you have chosen a campaign with a budget of $20,000 running on a media with a $5 cost per thousand (CPM):

You would obtain 4,000,000 impressions
If you had a click through rate (CTR) of 0.1%, you would have received 4,000 leads to your site
If you had a conversion rate of 10% then you would achieve 400 sales
Compared with your initial investment, each sale would have cost you $50. This is the ‘CPA’

How soon can I start a campaign?

You’d be amazed how quickly we can turn a campaign around. Call your Aktiv Digital account manager now on 6823 6806

Aktiv Group Vertical Category Summaries

Do you have an FAQ you would like to see added here?

If so, we would like to hear it and will add it to the site immediately. Please send it to info@aktivdigital.com

Aktiv Digital is part of Aktiv Group, a wholly owned subsidiary of AMM Holdings Pte Ltd.
Registered office: 20 Cecil Street # 14-01 Equity Plaza Singapore (049705). © 2007 AMM Holdings Pte Ltd. All rights reserved. | site map |