Aktiv Digital » For Publishers »

Aktiv Digital is part of one of the largest independent global digital advertising networks. As a leading partner for large publishers, advertisers and agencies Aktiv Digital makes display / banner advertising work by ensuring the right ad is in the right place at the right time.

Aktiv Digital strives to make sure that advertising plays an integral part of the publishers’ properties. Thus ensuring the user experience of any website Aktiv Digital works with or represents exclusively is always of the highest order.

Maximising your website and campaigns

• Understanding your business
• Success metrics (KPIs)
• Market
• Competition
• Audiences
• Bespoke strategies and solutions
• High quality account management
• Ongoing cycle of evaluation and optimisation
• Aktiv Digital monitors through its bespoke reporting interface
• ROI-focused

Unique combination to deliver return

By using the Helios IQ ad platform which combines behavioural targeting, ongoing optimisation and high quality mass and niche media, Aktiv Digital is able to yield higher revenues for our selected publishers and better results for our selected advertisers. Much of our success is contributed to the expert account managers that maximise both, delivery and performance, for every campaign on the network.

Communication is paramount to the success of every publisher and advertiser campaign. As a result, Aktiv Digital have recruited and trained the highest calibre of Account Managers and Channel Managers in order to ensure that all aspects of the service Aktiv Digital offer are delivered to the highest standards.

Advertisers and Agencies are also assigned an Account Manager whose job it to ensure that all campaign objectives are understood, replied to with a comprehensive proposal and then managed through to campaign fulfilment.

Aktiv Digital prides itself on delivering the latest technological advancements, in the simplest and easiest way to the right touch points within your business.

Aktiv Digital Publisher Partners

As a Publisher you will have a dedicated Channel Manager whose job is to ensure that you are full up to date with the volumes and type of inventory your website is generating and how much revenue Aktiv Digital is generating on your behalf.

Aktiv Digital enables its publishing partners with the tools and access to experts that will maximise their website’s monthly revenue by providing top advertisers, top campaigns all monitored in a central reporting suite.

On-Time Monthly Payments

Aktiv Digital works of a revenue share business model with premier publishing partners and takes a great deal of pride in generating some of the highest CPM rates for these premier publishers. All premier publishers are paid thirty (30) days from month end every month, for the previous month, regardless of if we have received payment from our advertisers.

Payment models used are:

• Revenue share payout on all net revenue sales generated from advertisements running on your website
• Fixed CPM based campaigns
• Sponsorships
• Fixed tenancy

Real-Time Reports and Optimization

Aktiv Digital uses Helios IQ the latest in ad serving technology that delivers

• Live Monitoring
• Campaign Details
• Full Rich Media Capabilities
• Interactive Reporting

All of the above is supported by

• Geo-Targeting
• Day-Parting
• Behavioural Targeting
• Re-Targeting
• Re-Search as well as
• Post Click Conversion Tracking

Aktiv Digital is able to yield above industry average CPM’s due to it’s calibre of staff and their extensive contacts within the digital advertising world. An established relationship with major online advertisers across all vertical market segments, allows the Aktiv Digital team to bring publishers the most effective and relevant advertisements to their users. This enables Aktiv Digital clients to yield higher CPM’s and increasing the user experience.