Jun 2

Written by: marketing
Thursday, June 02, 2011 12:05 PM 

Asia, June 2nd, 2011: Komli Media, Asia Pacific’s leading digital network platform, today announced the acquisition of Aktiv Digital, one of the largest and fastest growing digital media companies in Asia.

The acquisition will enable Komli Media to get access to the leading advertisers and publishers in one of the fastest growing digital markets in the world and be the only ad network that can offer marketers and publishers a single marketing and monetization window across three of the largest and fastest growing markets in the region –India, South East Asia (SEA) and Australia.

With online penetration rates topping 70 per cent in several markets, already surpassing developed digital markets like the UK and USA, SEA represents the world’s largest growth opportunity in digital marketing.

Aktiv Digital have been at the forefront of that growth for the last 4 years.
Aktiv has a consolidated platform for buying online media across its Premier, Target and Performance product suite that delivers single-site buys, content channels and a CPC and CPA performance based offering with re-targeting capabilities. Aktiv has been working with over 500 brands in the last 3 years across this platform. 

Speaking on the occasion, Prashant Mehta, CEO, Komli Media said, “Aktiv Digital and its team have been at the forefront of bringing leading digital solutions to their clients, and we see them as a fantastic partner to expand in SouthEast Asia and bring our range of product and media offerings to this region.” 

Matt Sutton, CEO of Aktiv Digital, added, “We are really excited to be a part of the Komli family. We were looking for the right strategic partner to accelerate our growth in this region and Komli offered the right mix of financial muscle, product vision and entrepreneurial DNA.”

As part of the focus on accelerating growth in the region, all the staff of Aktiv has been retained, with Sales Director Chris Pattinson promoted to Chief Revenue Officer. The team has been further enhanced with addition of Calvin Choi, previously with TravelZoo, as Business Development Director to expand its publisher footprint across the region. The company plans to leverage its strength and expand into more markets in SEA and bring new product offerings to the market.

Nick Fawbert, Head of the IAB, was enthusiastic about such partnerships and the growth they deliver for the industry, “The interactive industry in SEA has demonstrated growth in excess of 35% per annum in the last 3 years. The partnership between Komli and Aktiv is another demonstration of how local expertise wedded to international investment is taking our industry to the next level.” 

Akshay Garg, VP International for Komli Media added, “We are assembling a top-notch team to grow our business in this region aggressively. Having a footprint in SouthEast Asia gives us the ability to present a pan-regional solution to clients looking for marketing and monetization opportunities in APAC, and furthermore allows us to offer a broader set of Asian ethnic audiences to our clients in North America, Australia and the UK.” Komli Media’s network now reaches out to more than 60 million users across Asia Pacific. Komli Media offers solutions across the digital landscape which includes Performance Marketing, Brand Solutions, Video Advertising, Search, Social Media and Mobile and is excited about rolling these out across SEA through Aktiv.
 
About Komli Media:
Komli Media is Asia Pacific's leading digital media network. Its digital advertising technologies enable marketers to reach, acquire and foster audiences and publishers to maximize their revenues. Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, social media, and video advertising. ViziSense, India's leading online audience and ad measurement platform is powered by Komli Media technology. PostClick, Australia's leading site representation firm, and Indoor Media, the UK’s leading ethnic ad network, are both subsidiaries of Komli Media. Headquartered in Mumbai, Komli Media also has offices in Bangalore, London, Melbourne, New Delhi, New York, Palo Alto, Singapore, Sydney and Toronto. Find out more at http://www.komli.com

About Aktiv Digital
Aktiv Digital was established in 2007 with the opening of its Singapore headquarters.Within three years it has established itself as the most accessible touch-point for the purchasing of online media for branding, lead generation and acquisition based objectives. Aktiv has met the demands of the Asia Pacific market with a multi-channel solution that includes representation of high profile sites, channels for targeting by audience type, performance buys based on acquisitions targets, email and mobile offerings.This has been coupled with an aggressive and strategic sales approach to acquiring clients and matched by professional, knowledge driven account management to maintain them. Find out more at http://www.aktivdigital.com
 
For all inquiries:
Matt Sutton
Aktiv Digital, CEO
H/P: +65 8138 9597
DD: +65 6536 9308
matt.sutton@aktivdigital.com