Oct 8

Written by: marketing
Friday, October 08, 2010 3:02 PM 

marketing-interactive.com, October 8 2010

Regional - Online media sales house Aktiv Digital has been appointed to represent sports media platform, Perform, in the region.

The deal includes a launch of TVC inventory in the APAC market.

Earlier this month, Aktiv Digital also tied up with online technology media publisher Geeknet to be its exclusive sales partner for the region.

Managing director of Perfom Tim Holland said that the media platform picked Aktiv Digital because of the scale of their sales teams on the ground across the APAC region and their existing relations with sports brands.

Perform broadcasts and commercialises sports content across digital platforms to engage mass sports audiences globally.

"We are excited to be working with Perform as it allows us to deliver what sports advertisers have been asking for - high quality content reaching a mass audience," says Matt Sutton, Aktiv Digital managing director.