Advertising Guidelines

All campaigns are centrally purchased through Aktiv and centrally delivered though our campaign management team.

Serving, tracking, optimization and reporting is free of charge with a real time, consolidated report for all media placements available daily through AdTech technology.

This ensures your advertising runs where, when and to whom it should, all independently verified by AdTech.

Tracking of on-site sales that result from the advertising activity are offered on request and free of charge.

Standard trafficking time of campaigns live within 3 days or earlier of booking confirmation with creative received.

Once live, third party independently verified reports will be made available in selected formats.

Screenshots are provided to confirm contextual position of all ad placements within five days of campaign going live.

Optimization is available across all placements and markets according to your requirements.

Aktiv can host creative and serve the whole campaign free of charge, we require click enabled flash files and back up images of combined file sizes no greater that 99kb.

Alternatively, third party tracking is welcomed happily and Aktiv accepts tags from EyeBlaster, DoubleClicks DFA and all major ad servers.
 
General Ad Specifications required by publishers include:

Ads should be branded, non offensive and with the animation ending 15 seconds after inviting users to click.

Audio or video longer than an initial 15 seconds should be user initiated.

Expanding ads should be user initiated on rollover or click if accompanied with sound.

A mandatory close button is required.

We recommend file sizes of 40kb maximizing user experience with faster download times.

Aktiv reserves the right to decline creative based on competitive product and non IAB approved elements ads.

Aktiv’s standard terms are in line with global IAB approved terms and we fully support the IAB’s work in consolidating terms here in Asia.